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The Edinburgh Woollen Mill UK store locations
What The Edinburgh Woollen Mill is
The Edinburgh Woollen Mill (EWM) is a Scottish-heritage knitwear, cashmere and general clothing retailer for men and women over 40, with a home and gifts range, trading from a mixed estate of high-street stores, tourist and destination units and garden-centre concessions.
Price tier: Mid-market
Ownership: Owned by Purepay Retail Limited, an international investor consortium that bought it, with Ponden Home and Bonmarché, out of administration in January 2021. The UK trading company is The Edinburgh Woollen Mill Limited, and the estate is company-operated with no franchise model.
Formats: High-street stores, tourist and destination stores at heritage and leisure locations, and garden-centre concessions, with its own website alongside. Tourist and destination trading is reported to be roughly half of the business, and store sizes run from 1,800 to 3,000 sq ft.
Growth: Expanding against the sector trend, as part of a group plan with Bonmarché and Peacocks to open 100 new stores, with garden-centre concessions named as a growth channel and Barnstaple, Worcester, Lichfield and Clitheroe among the named target towns.
How many The Edinburgh Woollen Mill stores are there in each region of the UK?
| Scotland | 44 |
| South West | 25 |
| South East | 23 |
| East Midlands | 20 |
| North West | 19 |
| Wales | 17 |
| West Midlands | 15 |
| Yorkshire and the Humber | 15 |
| East of England | 14 |
| North East | 6 |
| Northern Ireland | 4 |
| Greater London | 1 |
Who The Edinburgh Woollen Mill competes with in the UK
- Cotton Traderssame older, quality-but-accessible customer and the garden-centre concession channel · 100 sites
- Bonmarchesister fascia with the same older customer, womenswear and deep-value · 224 sites
- Peacockssister fascia sharing the group's promotional cadence, general value fashion · 337 sites
- Marks & Spencerdepartment-store apparel for the same older, quality-led customer · 999 sites
- Nextbroad-reach mid-market apparel and home rival · 444 sites
How many The Edinburgh Woollen Mill stores are there in the UK?
205 open stores as at October 2026, across high-street stores, tourist and destination stores and garden-centre concessions.
Who owns The Edinburgh Woollen Mill?
Purepay Retail Limited, an international investor consortium that bought the brand, with Ponden Home and Bonmarché, out of administration in January 2021. The estate is company-operated with no franchise model.
What formats does The Edinburgh Woollen Mill trade in?
High-street stores, tourist and destination stores at heritage and leisure locations, garden-centre concessions and its own website.