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Whistles UK store locations
What Whistles is
Whistles is a British contemporary womenswear brand built on tailoring heritage and quality dressing, led by occasionwear, work-wardrobe and smart-casual ranges. It is priced above high-street multiples such as Zara and Next and below true luxury and designer labels.
Price tier: Premium
Ownership: Wholly owned by The Foschini Group (TFG) Limited, the Johannesburg-listed South African retailer, which acquired Whistles in 2016. It trades within the TFG London division alongside Hobbs, Phase Eight and White Stuff. The UK estate is company-operated, with no franchise model.
Formats: Standalone high-street and shopping-centre stores, department-store concessions (predominantly John Lewis and Peter Jones, plus Fenwick, House of Fraser, Selfridges and independent department stores), outlet-village units, and a two-floor concept store in Covent Garden with a personal-styling suite. Also sold online at whistles.com and through ASOS, Zalando and Next.com.
Growth: The estate is consolidating, with closures outpacing openings, while the brand invests in fewer, larger experiential stores such as its Covent Garden concept store and has relaunched around the platform "Designed for an Open Mind".
How many Whistles stores are there in each region of the UK?
| Greater London | 22 |
| South East | 15 |
| East of England | 10 |
| North West | 8 |
| Scotland | 6 |
| East Midlands | 6 |
| South West | 5 |
| Yorkshire and the Humber | 5 |
| North East | 4 |
| Northern Ireland | 2 |
| West Midlands | 1 |
| Wales | 1 |
Who Whistles competes with in the UK
- HobbsTFG London sister brand, near-identical occasionwear-led proposition and price band · 112 sites
- Jigsawclosest independent analogue, tailoring and occasionwear at the same price band · 44 sites
- Reisspremium tailoring across menswear and womenswear, overlapping on occasion and work dressing · 97 sites
- Monsoonoccasionwear-led womenswear at a lower, mid-market price point · 71 sites
- COSminimalist ready-to-wear at the same price band, overlapping on work-wardrobe · 18 sites
- Mangomid-market trade-down on wardrobe-refresh and work-wardrobe · 67 sites
How many Whistles stores are there in the UK?
88 stores and concessions as at November 2026: 32 standalone stores, 48 department-store concessions and 8 further units including outlet-village stores.
Who owns Whistles?
The Foschini Group (TFG) Limited, the Johannesburg-listed South African retailer, through its TFG London division, which also owns Hobbs, Phase Eight and White Stuff.
Are Whistles stores inside department stores?
Yes. Concessions make up the largest part of the estate, most of them inside John Lewis and Peter Jones, with others in Fenwick, House of Fraser, Selfridges and independent department stores.
Does Whistles offer personal styling?
Yes. Complimentary one-to-one personal styling appointments are offered at a minority of stores, including the Covent Garden concept store.