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Mint Velvet UK store locations
What Mint Velvet is
Mint Velvet is a British contemporary womenswear brand built on a "Relaxed Glamour" positioning: easy, effortless pieces styled to look elevated, in a women-only range. It is priced above fast fashion such as Zara and Next mainline and below premium-tailoring specialists such as Reiss, Jigsaw and Hobbs.
Price tier: Premium
Ownership: Owned by Lewis Trust Group, the Lewis family holding company that also owns River Island, which took a minority stake in 2015 and full control in 2019. Co-founders Liz Houghton (CEO) and Lisa Agar-Rea continue to run the business. The UK and Ireland estate is company-operated, with no UK franchise model.
Formats: Standalone high-street, market-town and shopping-centre stores, and department-store concessions inside John Lewis and Elys in the UK and Brown Thomas and Arnotts in Ireland. Also sold online at mintvelvet.com and through wholesale partners Nordstrom and Von Maur in the US and David Jones in Australia.
Growth: Still opening standalone stores in the UK and Ireland, including Braintree, Meadowhall and Grafton Street in Dublin, continuing a long-run shift from a concession-led to a standalone-led estate.
How many Mint Velvet stores are there in each region of the UK?
| South East | 23 |
| East of England | 13 |
| Greater London | 12 |
| South West | 8 |
| North West | 8 |
| Yorkshire and the Humber | 7 |
| Scotland | 5 |
| East Midlands | 5 |
| West Midlands | 4 |
| North East | 4 |
| Northern Ireland | 3 |
| Wales | 2 |
Who Mint Velvet competes with in the UK
- Bodenquality-led British womenswear at a comparable price band · 1 sites
- White StuffBritish lifestyle womenswear at a comparable price point, more outdoor-casual · 153 sites
- French Connectionoverlapping occasion and wardrobe-refresh missions at a similar price band · 58 sites
- Joulescomparable price tier with a country-lifestyle identity · 53 sites
- Reisspremium tailoring one notch up in price and formality · 97 sites
- Jigsawpremium work and occasion dressing one notch up in price · 44 sites
- Hobbspremium tailoring and occasionwear one notch up in price · 112 sites
How many Mint Velvet stores are there in the UK?
99 stores and concessions as at November 2026.
Who owns Mint Velvet?
Lewis Trust Group, the Lewis family holding company that also owns River Island. Mint Velvet is not part of Next plc.
Are Mint Velvet stores inside department stores?
Yes. Alongside its standalone stores, Mint Velvet trades as concessions inside John Lewis and Elys in the UK and Brown Thomas and Arnotts in Ireland.