Where value fashion is growing in the UK
1,152 value fashion outlets across 5 brands are in the h3hex Data Store in the November 2026 release. In the local-area tables ONS area E06000066 has the most, with 17, or 0.3 per 10,000 residents; the top 25 local areas together hold 231 (20% of outlets with a mapped local area). The largest like-for-like net gain since the previous release is in Leeds (+4).
Outlet and brand counts are the Data Store's: every brand on sale, with every outlet in its file. The local-area and growth tables count the trading outlets in h3hex's master dataset that map to a local area, so their totals can be lower.
Which local areas have the most value fashion outlets?
| # | Local area | Outlets | Brands present | Per 10,000 residents |
|---|---|---|---|---|
| 1 | ONS area E06000066 | 17 | 4: Peacocks, New Look, Matalan, Primark | 0.3 |
| 2 | Birmingham | 14 | 4: Peacocks, New Look, Matalan, Primark | 0.1 |
| 3 | Wiltshire | 12 | 5: Peacocks, Cotton Traders, New Look, Matalan, Primark | 0.2 |
| 4 | Glasgow City | 11 | 4: Primark, Matalan, New Look, Peacocks | - |
| 5 | Dorset | 10 | 5: Peacocks, Cotton Traders, Matalan, New Look, Primark | 0.3 |
| 6 | East Riding of Yorkshire | 10 | 3: Peacocks, Cotton Traders, New Look | 0.3 |
| 7 | Belfast | 9 | 4: New Look, Matalan, Peacocks, Primark | - |
| 8 | Cardiff | 9 | 5: Peacocks, Matalan, Cotton Traders, New Look, Primark | 0.2 |
| 9 | Carmarthenshire | 9 | 4: Peacocks, Matalan, New Look, Primark | 0.5 |
| 10 | Cheshire East | 9 | 4: Peacocks, Cotton Traders, Matalan, New Look | 0.2 |
| 11 | Cornwall | 9 | 5: Cotton Traders, Peacocks, Matalan, New Look, Primark | 0.2 |
| 12 | Fife | 9 | 5: New Look, Matalan, Peacocks, Cotton Traders, Primark | - |
| 13 | Leeds | 9 | 4: Matalan, New Look, Peacocks, Primark | 0.1 |
| 14 | ONS area E06000065 | 9 | 5: Peacocks, Matalan, Cotton Traders, New Look, Primark | 0.1 |
| 15 | Armagh City, Banbridge and Craigavon | 8 | 4: New Look, Peacocks, Matalan, Primark | - |
| 16 | Bournemouth, Christchurch and Poole | 8 | 4: Primark, Matalan, New Look, Peacocks | 0.2 |
| 17 | City of Edinburgh | 8 | 3: New Look, Peacocks, Primark | - |
| 18 | Liverpool | 8 | 4: Matalan, New Look, Peacocks, Primark | 0.2 |
| 19 | North Lanarkshire | 8 | 3: Peacocks, Matalan, Primark | - |
| 20 | Portsmouth | 8 | 5: New Look, Peacocks, Cotton Traders, Matalan, Primark | 0.4 |
| 21 | Sefton | 8 | 5: Peacocks, Matalan, Cotton Traders, New Look, Primark | 0.3 |
| 22 | Sheffield | 8 | 4: New Look, Peacocks, Primark, Matalan | 0.1 |
| 23 | Buckinghamshire | 7 | 4: Cotton Traders, Matalan, New Look, Primark | 0.1 |
| 24 | Cheshire West and Chester | 7 | 4: New Look, Matalan, Peacocks, Primark | 0.2 |
| 25 | County Durham | 7 | 3: New Look, Matalan, Peacocks | 0.1 |
Local areas are local authority districts. Brands present shows how many brands have an outlet there and the five with the most.
Which local areas added the most value fashion outlets?
| # | Local area | Net change | Previous release | This release | All outlets now |
|---|---|---|---|---|---|
| 1 | Leeds | +4 | 5 | 9 | 9 |
| 2 | Glasgow City | +3 | 8 | 11 | 11 |
| 3 | ONS area E06000065 | +3 | 6 | 9 | 9 |
| 4 | Liverpool | +3 | 5 | 8 | 8 |
| 5 | North Lanarkshire | +3 | 5 | 8 | 8 |
| 6 | ONS area E06000066 | +2 | 15 | 17 | 17 |
| 7 | Birmingham | +2 | 12 | 14 | 14 |
| 8 | Dorset | +2 | 8 | 10 | 10 |
| 9 | Cheshire East | +2 | 7 | 9 | 9 |
| 10 | Fife | +2 | 7 | 9 | 9 |
| 11 | Carmarthenshire | +2 | 7 | 9 | 9 |
| 12 | Cardiff | +2 | 7 | 9 | 9 |
| 13 | Bournemouth, Christchurch and Poole | +2 | 6 | 8 | 8 |
| 14 | Kingston upon Hull, City of | +2 | 5 | 7 | 7 |
| 15 | County Durham | +2 | 5 | 7 | 7 |
Net change in outlets for brands present in both releases, for local areas with at least 5 outlets in the sector. No brand in this sector is new to this release.
How these figures are made
Counts are h3hex's own store-by-store record of each brand's published UK locations for the brands listed in the Value fashion sector of the h3hex data store, November 2026 release (scrape window 30 Oct - 3 Nov 2026), page built 2026-11-12. Closed, pre-opening and head-office records are left out. 0 outlets with no mappable postcode are counted in the totals but not in the local-area tables. 4 districts created in 2023 are shown by their ONS code because the postcode lookup used here carries no name for them. Net change compares this release with the 29 October 2026 edition of the same dataset and reflects openings and closures as well as improved coverage of each brand's own locator. Resident population is Census 2021 usual-resident population by output area, summed to local authority district through the ONS postcode-to-output-area lookup (May 2024). The population table does not join to the lookup for districts in Northern Ireland and Scotland, so outlets per 10,000 residents is shown as - for them.
Use the data
Prospect site reports assess a single address against these brands, and the data store sells the value fashion store lists brand by brand or as a sector bundle.
More fashion apparel - womenswear sectors
- All Fashion Apparel - Womenswear1,957 outlets · 17 brands
- Premium & designer fashion867 outlets · 19 brands
- Over-50s fashion431 outlets · 2 brands
- Occasionwear181 outlets · 2 brands
How many value fashion outlets are there in the UK?
h3hex tracks 1,152 branded value fashion outlets from 5 brands in the UK as at the November 2026 release. In the local-area tables, ONS area E06000066 has the most, with 17.
Which value fashion brands are growing?
Between the previous release and the November 2026 release, the brands adding the most outlets were Peacocks (+3) and Cotton Traders (+2).
Which value fashion brands have the most UK outlets?
Peacocks (340), New Look (292) and Matalan (219), as at the November 2026 release.