Where over-50s fashion is growing in the UK
431 over-50s fashion outlets across 2 brands are in the h3hex Data Store in the November 2026 release. In the local-area tables Highland has the most, with 12; the top 25 local areas together hold 113 (26% of outlets with a mapped local area).
Outlet and brand counts are the Data Store's: every brand on sale, with every outlet in its file. The local-area and growth tables count the trading outlets in h3hex's master dataset that map to a local area, so their totals can be lower.
Which local areas have the most over-50s fashion outlets?
| # | Local area | Outlets | Brands present | Per 10,000 residents |
|---|---|---|---|---|
| 1 | Highland | 12 | 1: The Edinburgh Woollen Mill | - |
| 2 | ONS area E06000065 | 9 | 2: The Edinburgh Woollen Mill, Bonmarche | 0.1 |
| 3 | ONS area E06000066 | 8 | 2: The Edinburgh Woollen Mill, Bonmarche | 0.1 |
| 4 | ONS area E06000064 | 6 | 2: The Edinburgh Woollen Mill, Bonmarche | 0.3 |
| 5 | City of Edinburgh | 5 | 1: The Edinburgh Woollen Mill | - |
| 6 | Conwy | 5 | 2: The Edinburgh Woollen Mill, Bonmarche | 0.4 |
| 7 | Wakefield | 5 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.1 |
| 8 | East Lindsey | 4 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.3 |
| 9 | East Riding of Yorkshire | 4 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.1 |
| 10 | Herefordshire, County of | 4 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.2 |
| 11 | Kirklees | 4 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.1 |
| 12 | North Lanarkshire | 4 | 2: Bonmarche, The Edinburgh Woollen Mill | - |
| 13 | ONS area E06000063 | 4 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.1 |
| 14 | Perth and Kinross | 4 | 2: The Edinburgh Woollen Mill, Bonmarche | - |
| 15 | Solihull | 4 | 2: The Edinburgh Woollen Mill, Bonmarche | 0.2 |
| 16 | Wiltshire | 4 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.1 |
| 17 | Argyll and Bute | 3 | 2: The Edinburgh Woollen Mill, Bonmarche | - |
| 18 | Bournemouth, Christchurch and Poole | 3 | 2: The Edinburgh Woollen Mill, Bonmarche | 0.1 |
| 19 | Bradford | 3 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.1 |
| 20 | Cardiff | 3 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.1 |
| 21 | Denbighshire | 3 | 2: The Edinburgh Woollen Mill, Bonmarche | 0.3 |
| 22 | Derry City and Strabane | 3 | 2: Bonmarche, The Edinburgh Woollen Mill | - |
| 23 | Dorset | 3 | 2: The Edinburgh Woollen Mill, Bonmarche | 0.1 |
| 24 | East Suffolk | 3 | 2: Bonmarche, The Edinburgh Woollen Mill | 0.1 |
| 25 | Fife | 3 | 2: The Edinburgh Woollen Mill, Bonmarche | - |
Local areas are local authority districts. Brands present shows how many brands have an outlet there and the five with the most.
Which local areas added the most over-50s fashion outlets?
| # | Local area | Net change | Previous release | This release | All outlets now |
|---|---|---|---|---|---|
| 1 | Highland | 0 | 12 | 12 | 12 |
| 2 | ONS area E06000065 | 0 | 9 | 9 | 9 |
| 3 | ONS area E06000066 | 0 | 8 | 8 | 8 |
| 4 | ONS area E06000064 | 0 | 6 | 6 | 6 |
| 5 | Wakefield | 0 | 5 | 5 | 5 |
| 6 | City of Edinburgh | 0 | 5 | 5 | 5 |
| 7 | Conwy | 0 | 5 | 5 | 5 |
Net change in outlets for brands present in both releases, for local areas with at least 5 outlets in the sector. No brand in this sector is new to this release.
How these figures are made
Counts are h3hex's own store-by-store record of each brand's published UK locations for the brands listed in the Over-50s fashion sector of the h3hex data store, November 2026 release (scrape window 30 Oct - 3 Nov 2026), page built 2026-11-12. Closed, pre-opening and head-office records are left out. 0 outlets with no mappable postcode are counted in the totals but not in the local-area tables. 4 districts created in 2023 are shown by their ONS code because the postcode lookup used here carries no name for them. Net change compares this release with the 29 October 2026 edition of the same dataset and reflects openings and closures as well as improved coverage of each brand's own locator. Resident population is Census 2021 usual-resident population by output area, summed to local authority district through the ONS postcode-to-output-area lookup (May 2024). The population table does not join to the lookup for districts in Northern Ireland and Scotland, so outlets per 10,000 residents is shown as - for them.
Use the data
Prospect site reports assess a single address against these brands, and the data store sells the over-50s fashion store lists brand by brand or as a sector bundle.
More fashion apparel - womenswear sectors
- All Fashion Apparel - Womenswear1,957 outlets · 17 brands
- Value fashion1,152 outlets · 5 brands
- Premium & designer fashion867 outlets · 19 brands
- Occasionwear181 outlets · 2 brands
How many over-50s fashion outlets are there in the UK?
h3hex tracks 431 branded over-50s fashion outlets from 2 brands in the UK as at the November 2026 release. In the local-area tables, Highland has the most, with 12.
Which over-50s fashion brands are growing?
Between the previous release and the November 2026 release, the brand adding the most outlets was Bonmarche (+2).
Which over-50s fashion brands have the most UK outlets?
Bonmarche (226) and The Edinburgh Woollen Mill (205), as at the November 2026 release.