Where mass-market beauty is growing in the UK
1,174 mass-market beauty outlets across 4 brands are in the h3hex Data Store in the November 2026 release. In the local-area tables Glasgow City has the most, with 17; the top 25 local areas together hold 261 (22% of outlets with a mapped local area). The largest like-for-like net gain since the previous release is in County Durham (+1).
Outlet and brand counts are the Data Store's: every brand on sale, with every outlet in its file. The local-area and growth tables count the trading outlets in h3hex's master dataset that map to a local area, so their totals can be lower.
Which local areas have the most mass-market beauty outlets?
| # | Local area | Outlets | Brands present | Per 10,000 residents |
|---|---|---|---|---|
| 1 | Glasgow City | 17 | 4: Superdrug, Sally Beauty, Lush, The Body Shop | - |
| 2 | Birmingham | 15 | 4: Superdrug, Sally Beauty, Lush, The Body Shop | 0.1 |
| 3 | ONS area E06000066 | 15 | 4: Superdrug, Sally Beauty, The Body Shop, Lush | 0.3 |
| 4 | City of Edinburgh | 14 | 4: Superdrug, Lush, Sally Beauty, The Body Shop | - |
| 5 | Cornwall | 12 | 3: Superdrug, Lush, The Body Shop | 0.2 |
| 6 | Leeds | 12 | 4: Superdrug, Lush, Sally Beauty, The Body Shop | 0.1 |
| 7 | ONS area E06000065 | 12 | 4: Superdrug, Sally Beauty, The Body Shop, Lush | 0.2 |
| 8 | Bournemouth, Christchurch and Poole | 11 | 4: Superdrug, Lush, Sally Beauty, The Body Shop | 0.3 |
| 9 | Sheffield | 11 | 4: Superdrug, Lush, Sally Beauty, The Body Shop | 0.2 |
| 10 | Brighton and Hove | 10 | 4: Superdrug, Lush, Sally Beauty, The Body Shop | 0.4 |
| 11 | County Durham | 10 | 3: Superdrug, Sally Beauty, The Body Shop | 0.2 |
| 12 | Liverpool | 10 | 4: Superdrug, Lush, Sally Beauty, The Body Shop | 0.2 |
| 13 | Wiltshire | 10 | 2: Superdrug, Sally Beauty | 0.2 |
| 14 | Bromley | 9 | 4: Superdrug, Sally Beauty, Lush, The Body Shop | 0.3 |
| 15 | Camden | 9 | 2: Superdrug, Sally Beauty | 0.4 |
| 16 | Manchester | 9 | 3: Superdrug, The Body Shop, Lush | 0.2 |
| 17 | Newham | 9 | 3: Superdrug, Lush, The Body Shop | 0.2 |
| 18 | North Northamptonshire | 9 | 3: Superdrug, Sally Beauty, The Body Shop | 0.2 |
| 19 | Westminster | 9 | 3: Lush, Superdrug, The Body Shop | 0.4 |
| 20 | Belfast | 8 | 4: Superdrug, Sally Beauty, Lush, The Body Shop | - |
| 21 | Buckinghamshire | 8 | 3: Superdrug, Sally Beauty, Lush | 0.1 |
| 22 | Dundee City | 8 | 4: Superdrug, Sally Beauty, Lush, The Body Shop | - |
| 23 | Plymouth | 8 | 4: Superdrug, Lush, Sally Beauty, The Body Shop | 0.3 |
| 24 | Portsmouth | 8 | 4: Superdrug, Sally Beauty, Lush, The Body Shop | 0.4 |
| 25 | Southwark | 8 | 2: Superdrug, The Body Shop | 0.3 |
Local areas are local authority districts. Brands present shows how many brands have an outlet there and the five with the most.
Which local areas added the most mass-market beauty outlets?
| # | Local area | Net change | Previous release | This release | All outlets now |
|---|---|---|---|---|---|
| 1 | County Durham | +1 | 9 | 10 | 10 |
| 2 | Plymouth | +1 | 7 | 8 | 8 |
| 3 | Trafford | +1 | 4 | 5 | 5 |
| 4 | ONS area E06000066 | 0 | 15 | 15 | 15 |
| 5 | Birmingham | 0 | 15 | 15 | 15 |
| 6 | City of Edinburgh | 0 | 14 | 14 | 14 |
| 7 | Cornwall | 0 | 12 | 12 | 12 |
| 8 | ONS area E06000065 | 0 | 12 | 12 | 12 |
| 9 | Leeds | 0 | 12 | 12 | 12 |
| 10 | Bournemouth, Christchurch and Poole | 0 | 11 | 11 | 11 |
| 11 | Sheffield | 0 | 11 | 11 | 11 |
| 12 | Brighton and Hove | 0 | 10 | 10 | 10 |
| 13 | Wiltshire | 0 | 10 | 10 | 10 |
| 14 | Liverpool | 0 | 10 | 10 | 10 |
| 15 | North Northamptonshire | 0 | 9 | 9 | 9 |
Net change in outlets for brands present in both releases, for local areas with at least 5 outlets in the sector. No brand in this sector is new to this release.
How these figures are made
Counts are h3hex's own store-by-store record of each brand's published UK locations for the brands listed in the Mass-market beauty sector of the h3hex data store, November 2026 release (scrape window 30 Oct - 3 Nov 2026), page built 2026-11-12. Closed, pre-opening and head-office records are left out. 3 outlets with no mappable postcode are counted in the totals but not in the local-area tables. 4 districts created in 2023 are shown by their ONS code because the postcode lookup used here carries no name for them. Net change compares this release with the 29 October 2026 edition of the same dataset and reflects openings and closures as well as improved coverage of each brand's own locator. Resident population is Census 2021 usual-resident population by output area, summed to local authority district through the ONS postcode-to-output-area lookup (May 2024). The population table does not join to the lookup for districts in Northern Ireland and Scotland, so outlets per 10,000 residents is shown as - for them.
Use the data
Prospect site reports assess a single address against these brands, and the data store sells the mass-market beauty store lists brand by brand or as a sector bundle.
More beauty sectors
- All Beauty3,187 outlets · 24 brands
- Prestige beauty1,266 outlets · 11 brands
- Fragrance specialists574 outlets · 5 brands
- Hair & beauty salons133 outlets · 3 brands
How many mass-market beauty outlets are there in the UK?
h3hex tracks 1,174 branded mass-market beauty outlets from 4 brands in the UK as at the November 2026 release. In the local-area tables, Glasgow City has the most, with 17.
Which mass-market beauty brands are growing?
Between the previous release and the November 2026 release, the brands adding the most outlets were Superdrug (+2) and The Body Shop (+1).
Which mass-market beauty brands have the most UK outlets?
Superdrug (756), Sally Beauty (206) and The Body Shop (110), as at the November 2026 release.