Where fragrance specialists is growing in the UK
574 fragrance specialists outlets across 5 brands are in the h3hex Data Store in the November 2026 release. In the local-area tables Glasgow City has the most, with 14; the top 25 local areas together hold 186 (33% of outlets with a mapped local area). The largest like-for-like net gain since the previous release is in Leeds (+2).
Outlet and brand counts are the Data Store's: every brand on sale, with every outlet in its file. The local-area and growth tables count the trading outlets in h3hex's master dataset that map to a local area, so their totals can be lower.
Which local areas have the most fragrance specialists outlets?
| # | Local area | Outlets | Brands present | Per 10,000 residents |
|---|---|---|---|---|
| 1 | Glasgow City | 14 | 3: The Fragrance Shop, The Perfume Shop, Jo Malone London | - |
| 2 | Westminster | 13 | 4: Jo Malone London, Le Labo, Diptyque, The Fragrance Shop | 0.6 |
| 3 | City of Edinburgh | 11 | 5: Jo Malone London, The Perfume Shop, Le Labo, Diptyque, The Fragrance Shop | - |
| 4 | Liverpool | 11 | 4: Jo Malone London, Le Labo, The Fragrance Shop, The Perfume Shop | 0.2 |
| 5 | Birmingham | 9 | 4: The Fragrance Shop, Jo Malone London, The Perfume Shop, Le Labo | 0.1 |
| 6 | Leeds | 9 | 4: Jo Malone London, The Perfume Shop, The Fragrance Shop, Le Labo | 0.1 |
| 7 | Manchester | 9 | 4: Jo Malone London, Le Labo, The Fragrance Shop, The Perfume Shop | 0.2 |
| 8 | Sheffield | 9 | 4: The Perfume Shop, Jo Malone London, The Fragrance Shop, Le Labo | 0.2 |
| 9 | Gateshead | 8 | 4: The Perfume Shop, Jo Malone London, The Fragrance Shop, Le Labo | 0.4 |
| 10 | Hillingdon | 7 | 3: Jo Malone London, Le Labo, The Perfume Shop | 0.2 |
| 11 | Kensington and Chelsea | 7 | 3: Le Labo, Diptyque, Jo Malone London | 0.5 |
| 12 | Newham | 7 | 3: Jo Malone London, The Perfume Shop, The Fragrance Shop | 0.2 |
| 13 | Solihull | 7 | 4: Jo Malone London, The Fragrance Shop, Le Labo, The Perfume Shop | 0.3 |
| 14 | Dartford | 6 | 4: Jo Malone London, The Fragrance Shop, Le Labo, The Perfume Shop | 0.5 |
| 15 | Hammersmith and Fulham | 6 | 4: Jo Malone London, The Fragrance Shop, Le Labo, The Perfume Shop | 0.3 |
| 16 | Newcastle upon Tyne | 6 | 4: Jo Malone London, Le Labo, The Fragrance Shop, The Perfume Shop | 0.2 |
| 17 | Thurrock | 6 | 3: Jo Malone London, The Fragrance Shop, The Perfume Shop | 0.3 |
| 18 | Trafford | 6 | 4: Jo Malone London, The Perfume Shop, Le Labo, The Fragrance Shop | 0.2 |
| 19 | Belfast | 5 | 3: Jo Malone London, The Perfume Shop, The Fragrance Shop | - |
| 20 | Bournemouth, Christchurch and Poole | 5 | 3: The Fragrance Shop, The Perfume Shop, Jo Malone London | 0.1 |
| 21 | Cardiff | 5 | 3: Jo Malone London, The Fragrance Shop, The Perfume Shop | 0.1 |
| 22 | Dudley | 5 | 3: The Fragrance Shop, The Perfume Shop, Jo Malone London | 0.2 |
| 23 | Renfrewshire | 5 | 4: Jo Malone London, Le Labo, The Fragrance Shop, The Perfume Shop | - |
| 24 | South Gloucestershire | 5 | 3: Jo Malone London, The Fragrance Shop, The Perfume Shop | 0.2 |
| 25 | Tower Hamlets | 5 | 4: Diptyque, Jo Malone London, Le Labo, The Fragrance Shop | 0.2 |
Local areas are local authority districts. Brands present shows how many brands have an outlet there and the five with the most.
Which local areas added the most fragrance specialists outlets?
| # | Local area | Net change | Previous release | This release | All outlets now |
|---|---|---|---|---|---|
| 1 | Leeds | +2 | 6 | 8 | 9 |
| 2 | Westminster | +1 | 5 | 6 | 13 |
| 3 | Liverpool | +1 | 8 | 9 | 11 |
| 4 | City of Edinburgh | +1 | 7 | 8 | 11 |
| 5 | Manchester | +1 | 6 | 7 | 9 |
| 6 | Sheffield | +1 | 7 | 8 | 9 |
| 7 | Gateshead | +1 | 6 | 7 | 8 |
| 8 | Solihull | +1 | 5 | 6 | 7 |
| 9 | Newham | +1 | 6 | 7 | 7 |
| 10 | Thurrock | +1 | 5 | 6 | 6 |
| 11 | Dartford | +1 | 4 | 5 | 6 |
| 12 | Trafford | +1 | 4 | 5 | 6 |
| 13 | Newcastle upon Tyne | +1 | 4 | 5 | 6 |
| 14 | Hammersmith and Fulham | +1 | 4 | 5 | 6 |
| 15 | York | +1 | 4 | 5 | 5 |
Net change in outlets for brands present in both releases, for local areas with at least 5 outlets in the sector. 2 brands in this sector first appear in this release and are left out of the growth table, so that adding a brand to the data is never counted as an area growing.
How these figures are made
Counts are h3hex's own store-by-store record of each brand's published UK locations for the brands listed in the Fragrance specialists sector of the h3hex data store, November 2026 release (scrape window 30 Oct - 3 Nov 2026), page built 2026-11-12. Closed, pre-opening and head-office records are left out. 6 outlets with no mappable postcode are counted in the totals but not in the local-area tables. Net change compares this release with the 29 October 2026 edition of the same dataset and reflects openings and closures as well as improved coverage of each brand's own locator. Resident population is Census 2021 usual-resident population by output area, summed to local authority district through the ONS postcode-to-output-area lookup (May 2024). The population table does not join to the lookup for districts in Northern Ireland and Scotland, so outlets per 10,000 residents is shown as - for them.
Use the data
Prospect site reports assess a single address against these brands, and the data store sells the fragrance specialists store lists brand by brand or as a sector bundle.
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How many fragrance specialists outlets are there in the UK?
h3hex tracks 574 branded fragrance specialists outlets from 5 brands in the UK as at the November 2026 release. In the local-area tables, Glasgow City has the most, with 14.
Which fragrance specialists brands are growing?
Between the previous release and the November 2026 release, the brands adding the most outlets were Jo Malone London (+38) and The Fragrance Shop (+1).
Which fragrance specialists brands have the most UK outlets?
The Fragrance Shop (210), The Perfume Shop (182) and Jo Malone London (143), as at the November 2026 release.