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- Customer profile and the missions it trades on
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Skechers UK store locations
What Skechers is
Skechers is a global, single-brand comfort-casual, athleisure and performance footwear specialist, billed as "The Comfort Technology Company". It sits in the accessible mid-market, below full-price Nike and adidas and above value footwear players such as Shoe Zone and Deichmann, and is also sold widely through third-party stockists.
Price tier: Mid-market
Ownership: Skechers U.S.A., Inc. is privately owned by 3G Capital, with the founding Greenberg family retaining a stake and leadership. The Great Britain estate is run by the UK subsidiary Skechers USA Ltd, a mix of company-operated and company-licensed stores. The island of Ireland, including Northern Ireland, trades under a separate retail licence held by Shuz4U Ltd (Skechers Ireland).
Formats: Concept stores in shopping centres and on high streets, outlet stores in designer-outlet villages and retail parks, a small number of warehouse stores for bulk clearance stock, and a new-look standalone high-street format. Also sold online at skechers.co.uk and through third-party wholesale stockists including Shoe Zone, Pavers Shoes and Deichmann.
Growth: Expanding in the UK, with a new-look standalone store format introduced as part of a wider push beyond its shopping-centre and outlet estate. Europe is a named strategic growth priority for the group.
How many Skechers stores are there in each region of the UK?
| South East | 19 |
| South West | 15 |
| Greater London | 14 |
| West Midlands | 11 |
| East of England | 10 |
| Yorkshire and the Humber | 9 |
| North West | 9 |
| Scotland | 8 |
| East Midlands | 8 |
| Wales | 7 |
| North East | 4 |
Who Skechers competes with in the UK
- Clarksthe UK's largest branded footwear retailer, positions its comfort range directly against Skechers · 310 sites
- Schuhfashion-led multi-brand footwear at the same price band, younger customer · 100 sites
- Pavers Shoescomfort footwear specialist that also stocks Skechers product · 176 sites
- Shoe Zonevalue footwear specialist that also stocks Skechers product · 252 sites
- Deichmannvalue footwear specialist that also stocks Skechers product · 131 sites
- JD Sportsbranded trainer specialist overlapping on performance footwear · 380 sites
- Nikesingle-brand sport retailer at a higher, full-price band · 52 sites
How many Skechers stores are there in the UK?
116 stores in Great Britain as at November 2026.
Who owns Skechers in the UK?
Skechers U.S.A., Inc., privately owned by 3G Capital with the founding Greenberg family retaining a stake. The Great Britain stores are run by Skechers USA Ltd, while Northern Ireland and the Republic of Ireland trade under a separate licence held by Shuz4U Ltd.
What types of Skechers store are there?
Concept stores in shopping centres and on high streets, outlet stores in outlet villages and retail parks, a few warehouse clearance stores, and a new-look standalone high-street format.