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Seasalt UK store locations
What Seasalt is
Seasalt Cornwall is a family-founded, Cornwall-rooted British lifestyle brand selling womenswear, menswear, footwear, accessories and homeware, defined by in-house, hand-illustrated prints and a "coastal, creative living" identity. It sits at the premium end of the British lifestyle-fashion peer set, above the mid-market band and closer to Boden, with a long-standing sustainability record (GOTS organic cotton, B Corp).
Price tier: Premium
Ownership: Seasalt Limited is wholly owned by Seasalt Holdings Limited, which is controlled by the Chadwick family, with a minority growth-equity stake held by BGF and funding support from Santander. The UK and Ireland estate is company-operated, with no franchise model.
Formats: Standalone shops on affluent market-town high streets and in coastal and heritage towns, plus units in managed shopping destinations such as Trentham Shopping Village, Union Square Aberdeen and The Maltings St Albans. Also sold online at seasaltcornwall.com and through wholesale partners including Next.co.uk in the UK and Nordstrom and Bloomingdale's in the US.
Growth: Opening new UK stores at a stated pace of roughly ten a year, mainly in market towns. International growth is through wholesale and department-store partners rather than company-operated stores.
How many Seasalt stores are there in each region of the UK?
| South West | 22 |
| South East | 13 |
| East of England | 8 |
| West Midlands | 7 |
| Yorkshire and the Humber | 7 |
| North West | 5 |
| East Midlands | 5 |
| Scotland | 4 |
| North East | 3 |
| Wales | 2 |
| Greater London | 1 |
| Northern Ireland | 1 |
Who Seasalt competes with in the UK
- White Stuffnear-identical British coastal and countryside lifestyle proposition, more outdoor-led · 153 sites
- Fat Facecoastal-inspired casualwear at a comparable price tier, broader family range · 174 sites
- Joulesprint-led country and coastal heritage aesthetic at a comparable price point · 53 sites
- Bodenpremium British womenswear for a similar affluent customer, online-weighted · 1 sites
- Crew ClothingBritish coastal and nautical heritage with a stronger menswear skew · 94 sites
- Jigsawmore fashion-led premium womenswear for the same affluent customer · 44 sites
- Hobbsmore premium-positioned womenswear for the same affluent customer · 112 sites
How many Seasalt stores are there in the UK?
78 stores as at November 2026.
Who owns Seasalt?
Seasalt Holdings Limited, controlled by the founding Chadwick family, with a minority stake held by BGF. The stores are company-operated, not franchised.
Where else is Seasalt sold?
Alongside its own stores and website, Seasalt is sold through wholesale partners including Next.co.uk in the UK and department stores such as Nordstrom and Bloomingdale's in the US.