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Dune London UK store locations
What Dune London is
Dune London is a founder-led British footwear, handbags and accessories house trading as "affordable luxury": trend-led design priced below premium houses such as Kurt Geiger and above trainer-led footwear multiples, with named Occasionwear, Workwear, Bridal and Wide Fit collections.
Price tier: Mid-market
Ownership: Privately owned by founder Daniel Rubin and Anne Rubin through the holding company Dune Topco Limited, which owns the operating company Dune Group Limited. The business has said it is exploring new ownership or investment as its founder plans his retirement.
Formats: Shopping-centre and high-street stores, including a newer premium-concept format, outlet stores, concessions inside John Lewis department stores, international franchise stores operated by partners, wholesale through UK and US department stores, and its own online store.
Growth: In the UK the stated strategy is fewer, more productive stores, a growing outlet business, digital growth and wider wholesale partnerships; international franchise markets, led by the Middle East, are named as the clearest avenue for growth.
How many Dune London stores are there in each region of the UK?
| Greater London | 21 |
| South East | 11 |
| Scotland | 7 |
| East of England | 6 |
| South West | 6 |
| North West | 6 |
| Yorkshire and the Humber | 4 |
| West Midlands | 3 |
| Northern Ireland | 3 |
| East Midlands | 3 |
| North East | 3 |
| Wales | 2 |
Who Dune London competes with in the UK
How many Dune London stores are there in the UK?
76 Dune London stores in Great Britain on the brand's store locator as at November 2026, including 24 concessions inside John Lewis and 11 outlet stores.
Who owns Dune London?
Founder Daniel Rubin and Anne Rubin, through the holding company Dune Topco Limited. The business has said it is exploring new ownership or investment.
Where are most Dune London stores?
Mainly in shopping centres, regional malls, outlet villages and John Lewis department stores, rather than retail parks.
What formats does Dune London trade in?
Standalone shopping-centre and high-street stores, outlet stores, concessions inside John Lewis, and its own online store, with wholesale through department stores and franchise stores overseas.