Where motorway service areas is growing in the UK
138 motorway service areas outlets across 3 brands are in the h3hex Data Store in the November 2026 release. In the local-area tables ONS area E06000066 has the most, with 5, or 0.1 per 10,000 residents; the top 25 local areas together hold 73 (53% of outlets with a mapped local area).
Outlet and brand counts are the Data Store's: every brand on sale, with every outlet in its file. The local-area and growth tables count the trading outlets in h3hex's master dataset that map to a local area, so their totals can be lower.
Which local areas have the most motorway service areas outlets?
| # | Local area | Outlets | Brands present | Per 10,000 residents |
|---|---|---|---|---|
| 1 | ONS area E06000066 | 5 | 3: Roadchef, Moto, Welcome Break | 0.1 |
| 2 | Cheshire East | 4 | 2: Moto, Roadchef | 0.1 |
| 3 | ONS area E06000064 | 4 | 2: Moto, Roadchef | 0.2 |
| 4 | ONS area E06000065 | 4 | 1: Moto | 0.1 |
| 5 | Wakefield | 4 | 2: Moto, Welcome Break | 0.1 |
| 6 | West Berkshire | 4 | 2: Moto, Welcome Break | 0.2 |
| 7 | West Northamptonshire | 4 | 1: Roadchef | 0.1 |
| 8 | Winchester | 4 | 2: Moto, Roadchef | 0.3 |
| 9 | Bromsgrove | 3 | 2: Moto, Welcome Break | 0.3 |
| 10 | Central Bedfordshire | 3 | 2: Moto, Welcome Break | 0.1 |
| 11 | Huntingdonshire | 3 | 2: Welcome Break, Moto | 0.2 |
| 12 | Newark and Sherwood | 3 | 1: Welcome Break | 0.2 |
| 13 | South Lanarkshire | 3 | 2: Roadchef, Welcome Break | - |
| 14 | Wiltshire | 3 | 1: Moto | 0.1 |
| 15 | Bolsover | 2 | 1: Roadchef | 0.2 |
| 16 | Broxtowe | 2 | 1: Moto | 0.2 |
| 17 | Cardiff | 2 | 2: Moto, Welcome Break | 0.1 |
| 18 | Cheshire West and Chester | 2 | 2: Roadchef, Welcome Break | 0.1 |
| 19 | Cornwall | 2 | 2: Moto, Welcome Break | 0.0 |
| 20 | Dumfries and Galloway | 2 | 2: Roadchef, Welcome Break | - |
| 21 | Gateshead | 2 | 1: Moto | 0.1 |
| 22 | Hounslow | 2 | 1: Moto | 0.1 |
| 23 | Malvern Hills | 2 | 1: Roadchef | 0.2 |
| 24 | Medway | 2 | 1: Moto | 0.1 |
| 25 | Milton Keynes | 2 | 1: Welcome Break | 0.1 |
Local areas are local authority districts. Brands present shows how many brands have an outlet there and the five with the most.
Which local areas added the most motorway service areas outlets?
| # | Local area | Net change | Previous release | This release | All outlets now |
|---|---|---|---|---|---|
| 1 | ONS area E06000066 | 0 | 5 | 5 | 5 |
Net change in outlets for brands present in both releases, for local areas with at least 5 outlets in the sector. No brand in this sector is new to this release.
How these figures are made
Counts are h3hex's own store-by-store record of each brand's published UK locations for the brands listed in the Motorway service areas sector of the h3hex data store, November 2026 release (scrape window 30 Oct - 3 Nov 2026), page built 2026-11-12. Closed, pre-opening and head-office records are left out. 0 outlets with no mappable postcode are counted in the totals but not in the local-area tables. 4 districts created in 2023 are shown by their ONS code because the postcode lookup used here carries no name for them. Net change compares this release with the 29 October 2026 edition of the same dataset and reflects openings and closures as well as improved coverage of each brand's own locator. Resident population is Census 2021 usual-resident population by output area, summed to local authority district through the ONS postcode-to-output-area lookup (May 2024). The population table does not join to the lookup for districts in Northern Ireland and Scotland, so outlets per 10,000 residents is shown as - for them.
Use the data
Prospect site reports assess a single address against these brands, and the data store sells the motorway service areas store lists brand by brand or as a sector bundle.
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How many motorway service areas outlets are there in the UK?
h3hex tracks 138 branded motorway service areas outlets from 3 brands in the UK as at the November 2026 release. In the local-area tables, ONS area E06000066 has the most, with 5.
Which motorway service areas brands are growing?
No motorway service areas brand present in both releases added outlets between the previous release and the November 2026 release.
Which motorway service areas brands have the most UK outlets?
Moto (61), Welcome Break (46) and Roadchef (31), as at the November 2026 release.