Where gambling is growing in the UK
2,247 gambling branded outlets across 2 brands are tracked in the UK in the November 2026 release. Liverpool has the most, with 68, or 1.3 per 10,000 residents; the top 25 local areas together hold 663 (30% of outlets with a mapped local area).
Which local areas have the most gambling outlets?
| # | Local area | Outlets | Brands present | Per 10,000 residents |
|---|---|---|---|---|
| 1 | Liverpool | 68 | 2: William Hill, Betfred | 1.3 |
| 2 | Glasgow City | 67 | 2: William Hill, Betfred | - |
| 3 | Birmingham | 44 | 2: William Hill, Betfred | 0.4 |
| 4 | Leeds | 40 | 2: Betfred, William Hill | 0.5 |
| 5 | Manchester | 36 | 2: Betfred, William Hill | 0.6 |
| 6 | Sheffield | 30 | 2: Betfred, William Hill | 0.5 |
| 7 | Salford | 26 | 2: Betfred, William Hill | 0.9 |
| 8 | Ealing | 25 | 2: Betfred, William Hill | 0.6 |
| 9 | North Lanarkshire | 25 | 2: William Hill, Betfred | - |
| 10 | Sefton | 24 | 2: William Hill, Betfred | 0.8 |
| 11 | South Lanarkshire | 22 | 2: William Hill, Betfred | - |
| 12 | Wakefield | 21 | 2: Betfred, William Hill | 0.6 |
| 13 | Bradford | 20 | 2: Betfred, William Hill | 0.4 |
| 14 | Enfield | 20 | 2: William Hill, Betfred | 0.6 |
| 15 | Barnet | 19 | 2: Betfred, William Hill | 0.5 |
| 16 | Sandwell | 19 | 2: Betfred, William Hill | 0.5 |
| 17 | Croydon | 18 | 2: William Hill, Betfred | 0.4 |
| 18 | ONS area E06000065 | 18 | 2: William Hill, Betfred | 0.3 |
| 19 | Sunderland | 18 | 2: Betfred, William Hill | 0.6 |
| 20 | Wirral | 18 | 2: Betfred, William Hill | 0.5 |
| 21 | Blackpool | 17 | 2: William Hill, Betfred | 1.2 |
| 22 | Brent | 17 | 2: William Hill, Betfred | 0.5 |
| 23 | Cornwall | 17 | 2: Betfred, William Hill | 0.3 |
| 24 | Kingston upon Hull, City of | 17 | 2: William Hill, Betfred | 0.6 |
| 25 | Knowsley | 17 | 2: William Hill, Betfred | 1.0 |
Local areas are local authority districts. Brands present shows how many brands have an outlet there and the five with the most.
Which local areas added the most gambling outlets?
| # | Local area | Net change | Previous release | This release | All outlets now |
|---|---|---|---|---|---|
| 1 | Ealing | 0 | 25 | 25 | 25 |
| 2 | Sandwell | 0 | 19 | 19 | 19 |
| 3 | ONS area E06000065 | 0 | 18 | 18 | 18 |
| 4 | Cornwall | 0 | 17 | 17 | 17 |
| 5 | Brent | 0 | 17 | 17 | 17 |
| 6 | Tower Hamlets | 0 | 17 | 17 | 17 |
| 7 | Hounslow | 0 | 16 | 16 | 16 |
| 8 | Stockport | 0 | 15 | 15 | 15 |
| 9 | Rochdale | 0 | 14 | 14 | 14 |
| 10 | Haringey | 0 | 14 | 14 | 14 |
| 11 | Nottingham | 0 | 13 | 13 | 13 |
| 12 | Barnsley | 0 | 13 | 13 | 13 |
| 13 | Dudley | 0 | 13 | 13 | 13 |
| 14 | Wolverhampton | 0 | 13 | 13 | 13 |
| 15 | Falkirk | 0 | 13 | 13 | 13 |
Net change in outlets for brands present in both releases, for local areas with at least 5 outlets in the sector. No brand in this sector is new to this release.
How these figures are made
Counts are h3hex's own store-by-store record of each brand's published UK locations for the brands listed in the Gambling sector of the h3hex data store, November 2026 release (scrape window 30 Oct - 3 Nov 2026), page built 2026-11-06. Closed, pre-opening and head-office records are left out. 0 outlets with no mappable postcode are counted in the totals but not in the local-area tables. 4 districts created in 2023 are shown by their ONS code because the postcode lookup used here carries no name for them. Net change compares this release with the 29 October 2026 edition of the same dataset and reflects openings and closures as well as improved coverage of each brand's own locator. Resident population is Census 2021 usual-resident population by output area, summed to local authority district through the ONS postcode-to-output-area lookup (May 2024). The population table does not join to the lookup for districts in Northern Ireland and Scotland, so outlets per 10,000 residents is shown as - for them.
Use the data
Prospect site reports assess a single address against these brands, and the data store sells the gambling store lists brand by brand or as a sector bundle.