Where doughnut & sweet treat specialist is growing in the UK
1,480 doughnut & sweet treat specialist outlets across 4 brands are in the h3hex Data Store in the November 2026 release. In the local-area tables Westminster has the most, with 30, or 1.4 per 10,000 residents; the top 25 local areas together hold 375 (25% of outlets with a mapped local area). The largest like-for-like net gain since the previous release is in Birmingham (+23).
Outlet and brand counts are the Data Store's: every brand on sale, with every outlet in its file. The local-area and growth tables count the trading outlets in h3hex's master dataset that map to a local area, so their totals can be lower.
Which local areas have the most doughnut & sweet treat specialist outlets?
| # | Local area | Outlets | Brands present | Per 10,000 residents |
|---|---|---|---|---|
| 1 | Westminster | 30 | 3: Krispy Kreme, Bens Cookies, Dum Dum Donutterie | 1.4 |
| 2 | Birmingham | 26 | 1: Krispy Kreme | 0.2 |
| 3 | Cornwall | 19 | 1: Krispy Kreme | 0.3 |
| 4 | Camden | 18 | 3: Krispy Kreme, Bens Cookies, Dum Dum Donutterie | 0.8 |
| 5 | Manchester | 18 | 2: Krispy Kreme, Auntie Anne's | 0.3 |
| 6 | Wandsworth | 18 | 1: Krispy Kreme | 0.5 |
| 7 | ONS area E06000066 | 16 | 1: Krispy Kreme | 0.3 |
| 8 | Buckinghamshire | 15 | 2: Krispy Kreme, Auntie Anne's | 0.3 |
| 9 | Kensington and Chelsea | 15 | 2: Krispy Kreme, Bens Cookies | 1.0 |
| 10 | Hammersmith and Fulham | 14 | 3: Krispy Kreme, Bens Cookies, Auntie Anne's | 0.7 |
| 11 | Lambeth | 14 | 1: Krispy Kreme | 0.4 |
| 12 | Liverpool | 14 | 2: Krispy Kreme, Auntie Anne's | 0.3 |
| 13 | Tower Hamlets | 14 | 1: Krispy Kreme | 0.4 |
| 14 | Central Bedfordshire | 13 | 1: Krispy Kreme | 0.4 |
| 15 | City of London | 13 | 1: Krispy Kreme | 8.6 |
| 16 | Glasgow City | 13 | 1: Krispy Kreme | - |
| 17 | Hounslow | 13 | 1: Krispy Kreme | 0.4 |
| 18 | Cheshire East | 12 | 1: Krispy Kreme | 0.3 |
| 19 | Haringey | 12 | 1: Krispy Kreme | 0.5 |
| 20 | Islington | 12 | 1: Krispy Kreme | 0.5 |
| 21 | Milton Keynes | 12 | 1: Krispy Kreme | 0.4 |
| 22 | Barnet | 11 | 2: Krispy Kreme, Auntie Anne's | 0.3 |
| 23 | Bournemouth, Christchurch and Poole | 11 | 1: Krispy Kreme | 0.3 |
| 24 | Bromley | 11 | 3: Krispy Kreme, Auntie Anne's, Dum Dum Donutterie | 0.3 |
| 25 | City of Edinburgh | 11 | 2: Krispy Kreme, Bens Cookies | - |
Local areas are local authority districts. Brands present shows how many brands have an outlet there and the five with the most.
Which local areas added the most doughnut & sweet treat specialist outlets?
| # | Local area | Net change | Previous release | This release | All outlets now |
|---|---|---|---|---|---|
| 1 | Birmingham | +23 | 3 | 26 | 26 |
| 2 | Cornwall | +18 | 1 | 19 | 19 |
| 3 | Westminster | +17 | 13 | 30 | 30 |
| 4 | ONS area E06000066 | +16 | 0 | 16 | 16 |
| 5 | Manchester | +15 | 3 | 18 | 18 |
| 6 | Camden | +15 | 3 | 18 | 18 |
| 7 | Wandsworth | +15 | 3 | 18 | 18 |
| 8 | Buckinghamshire | +14 | 1 | 15 | 15 |
| 9 | Kensington and Chelsea | +13 | 2 | 15 | 15 |
| 10 | Lambeth | +13 | 1 | 14 | 14 |
| 11 | Tower Hamlets | +13 | 1 | 14 | 14 |
| 12 | Central Bedfordshire | +13 | 0 | 13 | 13 |
| 13 | Hounslow | +13 | 0 | 13 | 13 |
| 14 | Liverpool | +12 | 2 | 14 | 14 |
| 15 | Cheshire East | +12 | 0 | 12 | 12 |
Net change in outlets for brands present in both releases, for local areas with at least 5 outlets in the sector. No brand in this sector is new to this release.
How these figures are made
Counts are h3hex's own store-by-store record of each brand's published UK locations for the brands listed in the Doughnut & sweet treat specialist sector of the h3hex data store, November 2026 release (scrape window 30 Oct - 3 Nov 2026), page built 2026-11-12. Closed, pre-opening and head-office records are left out. 3 outlets with no mappable postcode are counted in the totals but not in the local-area tables. 4 districts created in 2023 are shown by their ONS code because the postcode lookup used here carries no name for them. Net change compares this release with the 29 October 2026 edition of the same dataset and reflects openings and closures as well as improved coverage of each brand's own locator. Resident population is Census 2021 usual-resident population by output area, summed to local authority district through the ONS postcode-to-output-area lookup (May 2024). The population table does not join to the lookup for districts in Northern Ireland and Scotland, so outlets per 10,000 residents is shown as - for them.
Use the data
Prospect site reports assess a single address against these brands, and the data store sells the doughnut & sweet treat specialist store lists brand by brand or as a sector bundle.
More bakery & deli sectors
- All Bakery & Deli2,010 outlets · 22 brands
- Artisan bakery307 outlets · 11 brands
- Bakery cafe201 outlets · 4 brands
How many doughnut & sweet treat specialist outlets are there in the UK?
h3hex tracks 1,480 branded doughnut & sweet treat specialist outlets from 4 brands in the UK as at the November 2026 release. In the local-area tables, Westminster has the most, with 30.
Which doughnut & sweet treat specialist brands are growing?
Between the previous release and the November 2026 release, the brands adding the most outlets were Krispy Kreme (+1298) and Auntie Anne's (+2).
Which doughnut & sweet treat specialist brands have the most UK outlets?
Krispy Kreme (1,408), Auntie Anne's (43) and Bens Cookies (20), as at the November 2026 release.