Where athleisure is growing in the UK
404 athleisure outlets across 2 brands are in the h3hex Data Store in the November 2026 release. In the local-area tables Birmingham has the most, with 8, or 0.1 per 10,000 residents; the top 25 local areas together hold 104 (26% of outlets with a mapped local area).
Outlet and brand counts are the Data Store's: every brand on sale, with every outlet in its file. The local-area and growth tables count the trading outlets in h3hex's master dataset that map to a local area, so their totals can be lower.
Which local areas have the most athleisure outlets?
| # | Local area | Outlets | Brands present | Per 10,000 residents |
|---|---|---|---|---|
| 1 | Birmingham | 8 | 2: JD Sports, lululemon | 0.1 |
| 2 | City of Edinburgh | 6 | 2: JD Sports, lululemon | - |
| 3 | Leeds | 6 | 1: JD Sports | 0.1 |
| 4 | Belfast | 5 | 1: JD Sports | - |
| 5 | Glasgow City | 5 | 1: JD Sports | - |
| 6 | Hillingdon | 5 | 2: JD Sports, lululemon | 0.2 |
| 7 | Manchester | 5 | 2: JD Sports, lululemon | 0.1 |
| 8 | Sheffield | 5 | 1: JD Sports | 0.1 |
| 9 | Westminster | 5 | 2: lululemon, JD Sports | 0.2 |
| 10 | Liverpool | 4 | 1: JD Sports | 0.1 |
| 11 | Newcastle upon Tyne | 4 | 2: JD Sports, lululemon | 0.1 |
| 12 | Newham | 4 | 1: JD Sports | 0.1 |
| 13 | Sefton | 4 | 1: JD Sports | 0.1 |
| 14 | Tower Hamlets | 4 | 2: JD Sports, lululemon | 0.1 |
| 15 | Wigan | 4 | 1: JD Sports | 0.1 |
| 16 | Barnet | 3 | 1: JD Sports | 0.1 |
| 17 | Bournemouth, Christchurch and Poole | 3 | 1: JD Sports | 0.1 |
| 18 | Cheshire West and Chester | 3 | 2: JD Sports, lululemon | 0.1 |
| 19 | Crawley | 3 | 1: JD Sports | 0.2 |
| 20 | Fife | 3 | 1: JD Sports | - |
| 21 | Guildford | 3 | 2: JD Sports, lululemon | 0.2 |
| 22 | Hammersmith and Fulham | 3 | 2: JD Sports, lululemon | 0.2 |
| 23 | Haringey | 3 | 1: JD Sports | 0.1 |
| 24 | Kensington and Chelsea | 3 | 1: lululemon | 0.2 |
| 25 | Middlesbrough | 3 | 1: JD Sports | 0.2 |
Local areas are local authority districts. Brands present shows how many brands have an outlet there and the five with the most.
Which local areas added the most athleisure outlets?
| # | Local area | Net change | Previous release | This release | All outlets now |
|---|---|---|---|---|---|
| 1 | Birmingham | 0 | 8 | 8 | 8 |
| 2 | Leeds | 0 | 6 | 6 | 6 |
| 3 | City of Edinburgh | 0 | 6 | 6 | 6 |
| 4 | Manchester | 0 | 5 | 5 | 5 |
| 5 | Sheffield | 0 | 5 | 5 | 5 |
| 6 | Hillingdon | 0 | 5 | 5 | 5 |
| 7 | Westminster | 0 | 5 | 5 | 5 |
| 8 | Glasgow City | 0 | 5 | 5 | 5 |
| 9 | Belfast | -1 | 6 | 5 | 5 |
Net change in outlets for brands present in both releases, for local areas with at least 5 outlets in the sector. No brand in this sector is new to this release.
How these figures are made
Counts are h3hex's own store-by-store record of each brand's published UK locations for the brands listed in the Athleisure sector of the h3hex data store, November 2026 release (scrape window 30 Oct - 3 Nov 2026), page built 2026-11-12. Closed, pre-opening and head-office records are left out. 1 outlets with no mappable postcode are counted in the totals but not in the local-area tables. Net change compares this release with the 29 October 2026 edition of the same dataset and reflects openings and closures as well as improved coverage of each brand's own locator. Resident population is Census 2021 usual-resident population by output area, summed to local authority district through the ONS postcode-to-output-area lookup (May 2024). The population table does not join to the lookup for districts in Northern Ireland and Scotland, so outlets per 10,000 residents is shown as - for them.
Use the data
Prospect site reports assess a single address against these brands, and the data store sells the athleisure store lists brand by brand or as a sector bundle.
More fashion apparel - general sectors
- All Fashion Apparel - General5,986 outlets · 55 brands
- Mid-market fashion1,414 outlets · 14 brands
- Footwear retailing1,401 outlets · 12 brands
- Sports goods retailing564 outlets · 3 brands
- Off-price431 outlets · 2 brands
- Fast fashion355 outlets · 6 brands
- Accessories retailer203 outlets · 2 brands
How many athleisure outlets are there in the UK?
h3hex tracks 404 branded athleisure outlets from 2 brands in the UK as at the November 2026 release. In the local-area tables, Birmingham has the most, with 8.
Which athleisure brands are growing?
Between the previous release and the November 2026 release, the brand adding the most outlets was JD Sports (+4).
Which athleisure brands have the most UK outlets?
JD Sports (380) and lululemon (24), as at the November 2026 release.