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Sweaty Betty UK store locations
What Sweaty Betty is
Sweaty Betty is a UK-born, female-founded premium women's activewear brand, covering gym, yoga and running alongside swimwear, travel and outerwear ranges. It is priced below Lululemon and above Gymshark, and positioned on brand ethos and body-confidence messaging rather than on price.
Price tier: Premium
Ownership: A wholly owned subsidiary of Wolverine World Wide, Inc., the US group behind Merrell, Saucony and Hush Puppies, which acquired it from L Catterton and other shareholders. The UK boutiques and concessions are company-operated, with no UK franchise structure.
Formats: Affluent high-street and market-town boutiques, premium shopping-centre units, department-store concessions in Harrods and Selfridges, outlet-village clearance units, and a railway-station store at Liverpool Street. Also sold online at sweatybetty.com and through wholesale partners in the UK and internationally.
Growth: Opening selectively in smaller, high-footfall and transit-anchored units while streamlining the wider UK estate, with international wholesale and concession distribution as the main growth lever beyond its own stores.
How many Sweaty Betty stores are there in each region of the UK?
| Greater London | 16 |
| South East | 15 |
| South West | 6 |
| Yorkshire and the Humber | 5 |
| North West | 3 |
| East of England | 2 |
| Scotland | 2 |
| West Midlands | 1 |
| Northern Ireland | 1 |
| Wales | 1 |
| North East | 1 |
| East Midlands | 1 |
Who Sweaty Betty competes with in the UK
- Lululemonclosest premium athleisure rival, one notch up in price · 24 sites
- GymsharkUK-born athleisure rival at a lower price point · 4 sites
- Nikemass-scale women's performance apparel overlap · 52 sites
- JD Sportsmulti-brand sports retail, broader and cheaper · 380 sites
- Sports Directmulti-brand sports retail, broader and cheaper · 472 sites
- Decathlonmulti-brand sports retail, broader and cheaper · 40 sites
How many Sweaty Betty stores are there in the UK?
55 open UK stores as at November 2026: 48 standalone stores, 5 outlet-village units and 2 department-store concessions.
Who owns Sweaty Betty?
Wolverine World Wide, Inc., the US footwear and apparel group, which also owns Merrell, Saucony and Hush Puppies. The UK stores are company-operated.
Are Sweaty Betty stores inside department stores?
Yes. Alongside its standalone boutiques, Sweaty Betty trades as concessions inside Harrods and Selfridges in the UK.