What Mulberry is

Mulberry is a British heritage luxury leather goods house, handbags-led with a wider range of small leather goods, footwear, luggage, ready-to-wear, jewellery and eyewear, sitting at the more accessible end of true luxury and making around half of its bags in its own Somerset factories.

Price tier: Luxury

Ownership: Mulberry Group plc, listed on the London Stock Exchange's AIM market (MUL), with no single controlling owner but two dominant shareholders: Challice Limited, the Ong family's investment vehicle, with a majority stake, and Frasers Group with a large minority stake.

Formats: Own stores on prime high streets and in flagship destinations such as Regent Street, Covent Garden and Battersea Power Station, concessions inside premium department stores (Fenwick, Harrods, John Lewis and Selfridges, the largest format by door count), outlet stores at Bicester Village, Cheshire Oaks and Kilver Court beside its Somerset factory, and an airport store at Stansted.

Growth: Under the "Back to Mulberry Spirit" turnaround the UK estate is being right-sized, with UK growth led by new department-store concessions and international growth routed through retail partners such as Nordstrom and David Jones rather than new owned stores. No numeric UK store target has been published.