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iSmash UK store locations
What iSmash is
iSmash is a UK express tech-repair retailer offering same-day, walk-in smartphone, tablet and laptop repair (screens, batteries, charging ports and water damage) from high-street, shopping-centre and transport-hub stores. It sits above informal repair kiosks on quality and is faster and more walk-in-convenient than manufacturer repair channels.
Price tier: Mid-market
Ownership: A subsidiary of Assurant, Inc. (NYSE: AIZ), the US-listed insurance and device-protection group. The UK trading entity is iSmash UK Trading Limited, owned through Assurant Direct Limited, and sits in Assurant's Global Connected Living business alongside sibling brand Pocket Geek Tech Repair.
Formats: A single small-format walk-in repair unit, sited on high streets, in major shopping centres and inside rail termini. All stores are company-owned, with no franchise model; online appointment booking supplements walk-in repair.
Growth: No iSmash-specific store-opening target is stated under Assurant ownership; growth is framed as a combined drop-in repair network with sibling brand Pocket Geek Tech Repair.
How many iSmash stores are there in each region of the UK?
| Greater London | 16 |
| South East | 5 |
| South West | 2 |
| Scotland | 2 |
| North West | 2 |
| East Midlands | 2 |
| Yorkshire and the Humber | 2 |
| North East | 2 |
| West Midlands | 1 |
| Wales | 1 |
| East of England | 1 |
How many iSmash stores are there in the UK?
36 open stores as at November 2026.
Who owns iSmash?
iSmash is owned by Assurant, Inc., the US-listed insurance and device-protection group, through iSmash UK Trading Limited. Assurant also owns the sibling repair brand Pocket Geek Tech Repair.
Where are most iSmash stores?
Greater London has the largest share, including rail termini such as Victoria, London Bridge, St Pancras and Charing Cross, with the rest in major UK cities.
What does iSmash repair?
Smartphones, tablets and laptops: screen replacement with a lifetime warranty, batteries, charging ports, water damage and diagnostics, mostly same-day on a walk-in basis. It also offers repair for business device fleets.