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Hamleys UK store locations
What Hamleys is
Hamleys is the world's oldest and most famous toy shop: a premium, destination, gift-led toy specialist built around its globally recognised seven-floor Regent Street flagship, alongside shopping-centre stores and a growing estate of smaller travel-retail units.
Price tier: Premium
Ownership: Wholly owned by Reliance Retail / Reliance Brands, part of India's Reliance Industries Limited, which acquired 100% of the brand in 2019. The UK stores are operated directly by Hamleys Of London Limited.
Formats: The Regent Street flagship destination store, shopping-centre stores at Westfield White City and Glasgow St Enoch, and small grab-and-go travel-hub units of 500 to 1,000 sq ft at mainline rail stations and airports.
Growth: New UK openings are focused on smaller travel-retail formats in stations and airports rather than large high-street units, after a rationalisation that closed loss-making high-street stores. No numeric UK store target has been published.
How many Hamleys stores are there in each region of the UK?
| Greater London | 7 |
| East of England | 1 |
| Scotland | 1 |
Who Hamleys competes with in the UK
- Argoslarge toy category within a broader catalogue retailer, at a much lower price · 1,232 sites
- John Lewisseasonal premium toy department competing for Christmas gifting · 36 sites
- Selfridgesseasonal premium toy department competing for Christmas gifting · 4 sites
How many Hamleys stores are there in the UK?
9 open stores as at November 2026, including the Regent Street flagship and travel-retail units at London rail stations and airports.
Who owns Hamleys?
Hamleys is wholly owned by Reliance Retail / Reliance Brands, part of Reliance Industries Limited of India, which bought the brand in 2019. The UK stores are run directly by Hamleys Of London Limited.
Where are most Hamleys stores?
Most are in London: the Regent Street flagship, Westfield White City, London Bridge, St Pancras and Liverpool Street stations, plus Heathrow and Stansted airports. There is one store in Glasgow.
What store formats does Hamleys have?
A seven-floor flagship on Regent Street with Santa's Grotto and exclusive collections, shopping-centre stores, and compact travel-hub stores built for quick gifting purchases.