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- Customer profile and the missions it trades on
- Estate strategy - formats, pitch and growth plan
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Barbour UK store locations
What Barbour is
Barbour is a family-owned British heritage outerwear brand, best known for its waxed-cotton jackets and holder of three Royal Warrants for waterproof and protective clothing, selling menswear, womenswear, kidswear, footwear and accessories at a premium price point and broadening from its country and field-sports roots into a wider lifestyle brand.
Price tier: Premium
Ownership: J. Barbour & Sons Limited, privately owned and family-controlled since its founding, now in its fifth generation. Dame Margaret Barbour (Chairman) holds the majority of shares and Helen Barbour (Vice Chair) a large minority stake, with no private-equity or institutional owner.
Formats: Own stores on heritage high streets and in market towns and cities such as London, Edinburgh, Manchester, Windsor, Guildford, Cirencester and Beverley, factory and outlet stores including the South Shields factory store beside its manufacturing site and designer-outlet villages, alongside a large network of independent stockists and department stores.
Growth: Growth is led by geography and channel rather than UK store count: new owned and concept stores internationally, principally in China, a first Middle East store through an exclusive partnership with Apparel Group, and in the UK continued investment in its South Shields factory and its Wax for Life and Quilt for Life repair services. No numeric UK store target has been published.
How many Barbour stores are there in each region of the UK?
| Greater London | 6 |
| South East | 4 |
| North West | 3 |
| Yorkshire and the Humber | 3 |
| West Midlands | 3 |
| East of England | 2 |
| East Midlands | 2 |
| Scotland | 2 |
| North East | 2 |
| Wales | 1 |
| South West | 1 |
Who Barbour competes with in the UK
- Joulesnear-identical countryside heritage look at a mid-market price · 53 sites
- GANTpremium heritage smart-casual, less country-specific · 17 sites
- Crew ClothingBritish heritage lifestyle with nautical rather than country roots · 94 sites
- John LewisBarbour stockist that also competes with its own ranges · 36 sites
- House of FraserBarbour stockist that also competes with its own ranges · 19 sites
How many Barbour stores are there in the UK?
29 Barbour-operated UK stores as at November 2026: 18 stores and 11 outlet stores.
Who owns Barbour?
J. Barbour & Sons Limited, a privately owned, family-controlled company now in its fifth generation. Dame Margaret Barbour holds the majority of shares and Helen Barbour a large minority stake.
Where are Barbour stores?
Own stores trade on heritage high streets and in market towns and cities including London, Edinburgh, Manchester, Windsor, Guildford, Cirencester and Beverley, with a factory store in South Shields and outlet stores at designer-outlet villages.
What store formats does Barbour have?
Full-range high-street and flagship stores, factory and outlet stores, and a large network of independent stockists and department stores that sell the brand alongside its own estate.