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- Customer profile and the missions it trades on
- Estate strategy - formats, pitch and growth plan
- Commercial KPIs - transaction value, revenue, benchmarks
Arket UK store locations
What Arket is
ARKET is the H&M Group's Scandinavian-design "modern-day market": womenswear, menswear, childrenswear, home textiles and personal care in natural fibres, sold alongside curated third-party brands, with in-store cafes at its larger stores. It is priced at a premium to H&M but below designer and luxury labels.
Price tier: Premium
Ownership: A wholly owned concept brand of the H&M Group (Hennes & Mauritz AB), created in-house rather than acquired; it has no separate UK subsidiary and trades through H&M Group's UK business. All stores are company-operated, with no franchise.
Formats: A capital-city flagship with cafe, mid-size standalone stores on prime London streets, and a shop-in-shop inside Selfridges Oxford Street, alongside online sales through arket.com.
Growth: In the UK the estate has consolidated onto prime central-London addresses, closing its Birmingham Bullring and Westfield Stratford City stores while opening on King's Road, Chelsea; new-store growth is focused on continental European markets.
How many Arket stores are there in each region of the UK?
| Greater London | 4 |
Who Arket competes with in the UK
- COSH&M Group sibling at the same price, without kids, home or a cafe · 18 sites
- Uniqloeveryday basics one price band lower · 26 sites
- H&Mthe parent fascia's value-tier basics · 182 sites
- Massimo Duttipremium masstige rival in the same cluster · 10 sites
- Reisspremium British label, overlapping on work-wardrobe dressing · 97 sites
- Jigsawpremium British label, overlapping on work-wardrobe dressing · 44 sites
How many ARKET stores are there in the UK?
4 open stores as at November 2026, all in central London.
Who owns ARKET?
ARKET is owned by the H&M Group, one of its portfolio brands alongside COS, & Other Stories and Weekday, and trades in the UK through H&M Group's UK business.
Where are ARKET's UK stores?
All in central London - Regent Street, Covent Garden, Selfridges Oxford Street and King's Road, Chelsea.
What formats does ARKET trade in?
A Regent Street flagship with a full range and cafe, mid-size standalone stores, and a curated shop-in-shop inside Selfridges, plus online sales through arket.com.