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& Other Stories UK store locations

United Kingdom · Updated November 2026

£20

What & Other Stories is

& Other Stories is the H&M Group's design-led, womenswear-only fashion and beauty brand, selling ready-to-wear, accessories, footwear and beauty as one "whole look" proposition. It is priced above H&M but below designer and luxury labels.

Price tier: Premium

Ownership: Wholly owned by the H&M Group (Hennes & Mauritz AB), one of the group's complementary brands alongside COS and ARKET. All stores are company-operated, with no franchise.

Formats: City-centre flagships, units in major regional shopping centres and smaller London destination stores, alongside online sales through stories.com and the ASOS marketplace. There are no department-store concessions in the UK.

How many & Other Stories stores are there in each region of the UK?

11UK stores

Greater London	4
Scotland	2
North West	2
South West	1
Yorkshire and the Humber	1
South East	1

Who & Other Stories competes with in the UK

COSH&M Group sibling with a minimalist, unisex range at a higher price ceiling · 18 sites
Mangocontemporary womenswear at a similar price tier, less beauty-led · 67 sites
Massimo Duttiunisex premium contemporary, skewed to an investment wardrobe · 10 sites
Reissunisex premium tailoring, no beauty range · 97 sites
French Connectionunisex mid-premium, a step below on price · 58 sites
Zaramass-market alternative with a broader, lower-priced range · 57 sites
H&Mthe group's mainline brand, the tier & Other Stories trades up from · 182 sites

See where fashion & apparel is growing in the UK

How many & Other Stories stores are there in the UK?

11 open stores as at November 2026.

Who owns & Other Stories?

The H&M Group (Hennes & Mauritz AB) owns the brand outright, and every store is company-operated.

Where are most & Other Stories stores?

London has the largest share, with the rest in major city centres and regional shopping centres including Manchester, Leeds, Liverpool, Bristol, Oxford, Edinburgh and Glasgow.

Does & Other Stories sell beauty products?

Yes. Beauty, accessories and footwear sit alongside clothing as equal parts of the range, including skincare, body care, fragrance and gift sets.

Available location data files: 301

BrandSectorOutletsPrice

How many stores does each brand have?

Verified counts of open, trading locations by brand from the h3hex Data Store, refreshed monthly. Every count below is available as a downloadable location file.

Coffee & café

Costa Express19,115
Costa Coffee2,687
Starbucks1,421
Caffe Nero634
Black Sheep Coffee135
Coffee#1135
Chaiiwala120
Joe & The Juice95
Esquires Coffee93
Muffin Break79
Insomnia Coffee67
Tim Hortons63
Blank Street56
The Coffee House51
Gourmet Coffee Bar & Kitchen38
Colicci37
Puccinos35
Jamaica Blue31
Ground Espresso Bars29
200 Degrees Coffee27
Soho Coffee Co27
Bob & Berts26
WatchHouse26
Boston Tea Party22
Caffe Concerto22
Bewiched Coffee21
Boswells19
Coffee Republic19
AMT Coffee16
Bean16
Harris + Hoole16
Coffeelink15
EL&N London14
Grind14
Notes Coffee13
Redemption Roasters11
Dunkin'10
Easycoffee9
FCB Coffee9
Söderberg9
BEAR8
Exchange Coffee8
Rhode Island Coffee8
Saint Espresso8
Social Bite8
Moose Coffee7
Mouse Tail Coffee7
Origin Coffee7
WOLFOX7
Bradleys Coffee6
Cafe Giardino6
Coffi Co6
Dept of Coffee & Social Affairs6
Tinderbox Espresso6
Bettys Cafe Tea Rooms5
KIN+ILK5
Atkinsons Coffee Roasters4
Bru Coffee & Gelato4
Crosby Coffee4
Icafe4
Ravello Coffee4
Small Batch Coffee4
Cafe Brera3
Coffee Island3
Triple Two Coffee2

General retail & value

Argos1,232
Card Factory1,046
Marks & Spencer1,000
B&M795
Pets at Home620
Home Bargains563
The Works505
Poundland492
CeX390
TK Maxx359
Waterstones301
TUI296
The Range264
Pets Corner152
Clintons128
Hobbycraft106
Boyes87
Richer Sounds51
John Lewis36
Harrods12
Hamleys9
Fenwick8
Fortnum & Mason7
Wilko7
Harvey Nichols6
Selfridges4
Liberty1

Food-to-go, bakery & treats

Greggs2,820
Krispy Kreme1,408
Pret A Manger520
Yo! Sushi435
Sushi Daily209
Gail's Bakery202
Hotel Chocolat163
Cooplands160
Sushi Gourmet159
Panku153
West Cornwall Pasty Co140
Wenzel's the Bakers104
Creams93
Hotel Chocolat Cocoa Bar92
Benugo87
Cornish Bakery77
Kaspa's Desserts77
Itsu72
Little Dessert Shop64
Birds Bakery63
Heavenly Desserts60
Amorino50
Greenhalghs49
Pumpkin49
Parsons Bakery47
Auntie Anne's43
Bakers + Baristas43
Whittard of Chelsea42
Wasabi41
Iro Sushi40
Warrens Bakery38
Pound Bakery37
Paul31
Upper Crust31
Ole & Steen26
Wafflemeister25
Bagel Factory24
Chatwins22
Coco Di Mama21
Cornish Bakehouse21
Bens Cookies20
Farmer J20
Atis19
Pure17
Simmons14
Ben & Jerry's13
The Flour Pot Bakery13
Tossed12
Laduree10
Crepeaffaire9
Dum Dum Donutterie9
L'Eto9
Niles Bakery8
Patisserie Valerie8
Fabrique6
Philpotts5
Wrap It Up4
Abokado3
Euphorium3
Maple & Co2
Peyton and Byrne2
Simit Sarayi2
Le Pain Quotidien1

Gambling

Betfred1,384
William Hill863

Restaurants & QSR

Subway2,077
McDonald's1,527
Domino's Pizza1,333
KFC1,008
Burger King564
Nando's494
Pizza Hut418
Papa Johns379
PizzaExpress344
Loungers324
Pepes277
Five Guys181
Wagamama175
German Doner Kebab156
Pizza GoGo150
Toby Carvery149
Taco Bell146
Fireaway139
Harvester133
Miller & Carter132
Zizzi131
Popeyes127
Caprinos116
Wingstop106
Prezzo98
Stonehouse Pizza & Carvery84
Shah's Halal Food79
Tortilla79
Favorite Chicken74
Slim Chickens74
Côte73
Chicken Cottage71
Bella Italia70
ASK Italian55
Wimpy54
Giggling Squid52
Bill's50
Franco Manca47
Wendy's45
Honest Burgers44
Turtle Bay42
Las Iguanas40
Leon38
TGI Fridays28
Chipotle22
Megans21
Daisy Green Collection20
Shake Shack19
Daves Hot Chicken16
The Breakfast Club16
Pasta Evangelists13
Jollibee12
Caravan11
Ottolenghi11
Bleecker10
Burger & Lobster10
Gourmet Burger Kitchen10
Black Bear Burger9
Smashburger7
Byron6
Chick-fil-A6
Aubaine3
Patty & Bun3
Chilango2
MEATliquor2

Grocery & convenience

Premier5,120
Co-op2,389
Tesco Express2,165
Londis2,022
Spar1,714
Sainsbury's1,514
Costcutter1,445
Aldi1,100
One Stop1,050
Nisa1,033
Lidl1,020
Morrisons Daily830
Tesco812
Iceland Foods755
Asda601
Asda Express507
Morrisons496
Budgens449
Waitrose429
Best-one397
Family Shopper385
Heron Foods344
Farmfoods334
Central Co-op280
U-Save243
The Food Warehouse213
Scotmid177
East of England Co-op129
Food Plus129
Centra102
Lincolnshire Co-op98
Welcome82
Costco30
Booths25

Forecourt & fuel

Esso1,449
BP1,163
Shell1,022
Texaco550
Gulf388
Jet356
EG On The Move227
Murco179
Maxol103
Penny On The Move97
Circle K58

Fashion & apparel

George at Asda462
Next449
Peacocks340
Clarks310
New Look292
Shoe Zone252
Bonmarche226
Matalan219
The Edinburgh Woollen Mill205
Primark199
H&M182
Accessorize177
Pavers Shoes176
Fat Face174
White Stuff153
River Island151
Deichmann131
Skechers116
Hobbs112
Moss110
Phase Eight110
Cotton Traders102
schuh100
Mint Velvet99
Reiss97
Crew Clothing94
BOSS93
Whistles88
Yours Clothing88
Office83
Seasalt78
Dune London76
Flannels75
Levi's73
Monsoon71
Superdry69
Mango67
AllSaints59
French Connection58
Zara57
Victoria's Secret56
Sweaty Betty55
Joules53
Gap49
Charles Tyrwhitt48
Jigsaw44
Kurt Geiger39
Hollister34
Tommy Hilfiger34
Suit Direct33
Ralph Lauren30
Barbour29
Slaters27
Mulberry26
Uniqlo26
Burberry23
Hackett20
Bershka19
House of Fraser19
COS18
Fred Perry17
GANT17
Pull&Bear15
Stradivarius15
Abercrombie & Fitch14
& Other Stories11
Massimo Dutti10
Russell & Bromley5
Arket4
Boden1

Health, beauty & pharmacy

Boots2,329
Boots Pharmacy1,770
Superdrug756
Holland & Barrett723
Boots Opticians713
Well Pharmacy626
Vision Express533
Clarins330
Day Lewis Pharmacy229
Benefit Cosmetics215
The Fragrance Shop210
Sally Beauty206
MAC Cosmetics188
The Perfume Shop182
Scrivens163
Jo Malone London143
Rituals131
The Body Shop110
Optical Express108
Lush102
Charlotte Tilbury94
Bobbi Brown93
Space NK88
Kamsons Pharmacy84
Knights Pharmacy80
Molton Brown75
Paydens Pharmacy71
Weldricks Pharmacy61
Gordons Chemists55
Headmasters53
Rush Hair & Beauty51
Townhouse40
Aesop32
Le Labo30
Regis Salons29
Sephora18
Diptyque9
ELEMIS2

Sports, fitness & leisure

PureGym488
Sports Direct472
JD Sports380
Everyone Active244
Anytime Fitness181
Snap Fitness110
David Lloyd109
Nuffield Health109
JD Gyms106
Places Leisure89
Hollywood Bowl75
Footasylum64
Cotswold Outdoor60
Everlast Gyms60
Nike52
Energie Fitness50
Everyman Cinemas49
Foot Locker49
F45 Training45
Decathlon40
Picturehouse25
lululemon24
Curzon14
SEA LIFE10
Scott Cinemas6
Fight Klub / BOXE5
Frame5
Gymshark4
LEGOLAND Discovery Centre2

Home, DIY & trades

Screwfix941
Howdens861
Toolstation592
Travis Perkins529
Jewson386
City Plumbing340
B&Q309
Brewers Decorator Centres242
Wickes235
Huws Gray232
Dulux Decorator Centre226
Benchmarx221
Dreams Beds216
Dunelm196
Homebase185
Easy Bathrooms162
Crown Decorating Centres156
MKM Building Supplies143
Wren Kitchens130
Magnet Kitchens127
DFS112
ScS101
Robert Dyas92
Kutchenhaus Kitchens89
The White Company81
British Garden Centres80
Selco Builders Warehouse74
Homesense72
Machine Mart62
Clifton Trade Bathrooms59
William Wilson22
Nolte Kitchens UK18
Farrow & Ball16
Oka15
N&C Tile and Bathrooms14
Soho Home3
Kitchens International2
IronmongeryDirect1
The Conran Shop1

EV charging

Connected Kerb2,251
InstaVolt897
Be.EV603
Osprey Charging Network410
Tesla Supercharger230
evyve219
Smart Charge96
Allego77

Jewellery & watches

Pandora294

Mobile & telecoms

Three397
Vodafone382
EE381
O2301
Sky96
Apple39
iSmash36
Samsung18

Motor retail

Halfords352

Pubs & bars

BLOODsports1

Roadside services

Moto61
Welcome Break46
Roadchef31

Common store-count questions

How many Premier stores are there in the UK?

h3hex counts 5,120 open, trading Premier locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Greggs stores are there in the UK?

h3hex counts 2,820 open, trading Greggs locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Costa Coffee stores are there in the UK?

h3hex counts 2,687 open, trading Costa Coffee locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Co-op stores are there in the UK?

h3hex counts 2,389 open, trading Co-op locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Tesco Express stores are there in the UK?

h3hex counts 2,165 open, trading Tesco Express locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Subway stores are there in the UK?

h3hex counts 2,077 open, trading Subway locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Londis stores are there in the UK?

h3hex counts 2,022 open, trading Londis locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Spar stores are there in the UK?

h3hex counts 1,714 open, trading Spar locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Boots stores are there in the UK?

h3hex counts 2,329 open, trading Boots locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many McDonald's stores are there in the UK?

h3hex counts 1,527 open, trading McDonald's locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Sainsbury's stores are there in the UK?

h3hex counts 1,514 open, trading Sainsbury's locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.

How many Costcutter stores are there in the UK?

h3hex counts 1,445 open, trading Costcutter locations in the UK as at November 2026. The full location file is available from the h3hex Data Store for £60.