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Aesop UK store locations
What Aesop is
Aesop is a design-led, minimalist, plant-based skincare, body care, haircare, fragrance and home-fragrance house, sold through architecturally bespoke standalone boutiques (no two stores alike), department-store counters and travel retail. It sits at the prestige end of the market, with no value tier, and deliberately avoids mass advertising, influencer marketing and loyalty schemes.
Price tier: Luxury
Ownership: A wholly owned subsidiary of L'Oreal, sitting within its Luxe Division, acquired from Natura & Co. The UK trading entity is Aesop UK Limited, and the UK stores are company-operated, with no franchising.
Formats: Standalone "Signature Store" boutiques, each designed individually for its site, in prime city-centre locations; department-store counters, including Harrods; travel retail through World Duty Free at Heathrow; and direct online sales. There are no retail-park, drive-thru or delivery-app formats.
Growth: Expanding beyond London and the South East, including its first store in the North of England at Victoria Leeds, while also reinvesting in existing locations such as a redesigned Harrods counter. Globally the brand is opening new stores each year, with Japan its largest market. No numeric UK store target has been published.
How many Aesop stores are there in each region of the UK?
| Greater London | 23 |
| Scotland | 3 |
| South West | 1 |
| South East | 1 |
| East of England | 1 |
| Yorkshire and the Humber | 1 |
| North West | 1 |
Who Aesop competes with in the UK
- Jo Malone Londonclosest prestige personal-care and fragrance rival, more gifting-led · 143 sites
- Ritualsaffordable-luxury self-care at the lower end of Aesop's price range · 131 sites
- Space NKprestige multi-brand beauty curator sharing the same shopper · 88 sites
- The White Companypremium home and body fragrance overlap · 81 sites
- The Body Shopnatural-ingredient heritage peer at a lower price tier · 110 sites
- Bootsmass beauty and pharmacy, the opposite price pole · 2,329 sites
How many Aesop stores are there in the UK?
32 open stores as at November 2026: 29 standalone Signature Stores and 3 department-store counters.
Who owns Aesop?
Aesop is wholly owned by L'Oreal and sits within its Luxe Division. It was acquired from the Brazilian cosmetics group Natura & Co.
Where are most Aesop stores?
Most are in London, with two in Edinburgh and single stores in Glasgow, Manchester, Leeds, Bath, Cambridge and Brighton.
Does Aesop have a loyalty programme?
No. Aesop deliberately runs no loyalty programme and relies on word of mouth, in-store consultation and product sampling instead.